SALES and SAFETY...they can run in parallel paths! 

  • Who's in control of your insurance rates...you, your agent, or your insurance company?  What program are you using to ensure your agent has provided you the best possible opportunity? If you were able to save insurance money while increasing safety and sales, how would the improve business?   If you saved $50,000 over the next ten years, what would you do with that money?   What about $100,000?  What are you doing right now to enhance your marketability for insurance providers?

  • When is the last time you've had a proactive and positive conversation with your local police department?  Do you even know who your local police captain is?  Or who your alderman is?  What program do you have in place to grow your relationship with your local alderman and mayor's office?  Or grow your relationship with your police department?  Or grow your relationship with your fire department?  Or grow your relationship with your excise officials?  Or improve public relations?

  • How many of your managers met your sales expectations last year?  What are your plans to help new and seasoned staff improve sales?  What are you teaching your staff so that they can grow your sales for your venue?  If your staff were able to keep the customer at your venue for one more purchase..what would that do for your bottom line at the end of the month?  The year?  What type of philosophy do you lean on to ensure sales growth?  What are you doing to build your staff's sales and safety confidence over the year?  What's your long term sales development plan for new and seasoned staff?  What are you doing to increase and teach customer retention?  How would going from a $13 average check to say a $40 average check change your business?  If your bartenders had more people come see them during their shift, how would that affect your bottom line?  How would you feel if your bar staff's sales went up?  Wait staff?  How would your BAR and WAIT STAFF feel if you taught them how to increase their tips?  If your staff had an additional five people visit them during their shift, how would that help your bottom line?

  • How would you feel if a friend or family member was killed at a bar, restaurant, or nightclub, due to a lazy management team?   What if that lazy management team was yours?  



Just who exactly is Steve Guidry and what is his background?

What does C.A.L.M. stand for?

  • C.A.L.M.is a hospitality safety and security standard of excellence...it's also a mnemonic device created as a                  conflict response tool.  You will learn what it stands for if and when you enroll in the program! 

What do the C.A.L.M. shields stand for?

  • The shields represent different levels of achievement that each venue or city must earn.                 

Which insurance underwriters are supporting C.A.L.M. Bar Safety?

  •  Illinois Casualty Company is supporting this program.  For information about this, please email: rreichold@lakenan.com.

    Who are Restovich & Associates?

    • Restovich & Associates are a team of experienced attorneys located in St. Louis, Missouri.  They offer support for the         legal policies that surround The C.A.L.M. Standard and will be providing assistance to those clients who enroll in the program.  To learn more about Restovich & Associates, please visit  www.restovichlawstl.com.

    How much do I save in insurance by taking the course?

    • To uncover your insurance savings surrounding your bar, restaurant, or nightclub insurance premiums, we have involved Senior Risk Advisor and insurance expert, Roy Reichold to answer that question.  Not only is Roy the first agent in the country to have his own private e-program with C.A.L.M., specifically for his own clients, Roy has been working directly  with C.A.L.M. and underwriter Illinois Casualty Company since day one.  Two things to touch on when discussing insurance premiums.  One, this program is much more then a cookie cutter discount.  Two, each venue  is like a snowflake, in that there are numerous things to calculate in when you plug this program into the venue. Therefore, your potential insurance savings will depend on a venue's commitment level.  For example, in an early analysis during the beta test, our team examined a high risk, high volume hospitality group in Chicago, with insurance experts.  It was determined that if they would train, get their certificates, and then follow the program, we saw an opportunity to take rates down somewhere in the neighborhood of six figures per year.  On the other end of the spectrum, we examined a low risk sports bar in an affluent St. Louis suburb with "good rates" and we estimated they would start out saving about a $2500 in savings per year, minimum, that is when their premium came up for renewal.  Again, these are just two conversations and two examples, but it gives you an idea of value and how value can fluctuate.  Each operator will help control their financial fate, combining effort with individual achievement.  

    How do I sign up for the course?

    Can I refund my money after I take the course?

    • That would be sort of like eating your steak, finishing your beer, and saying, "I'm not sure I wanted that?"  Since this is a special program filled with proprietary information, we do apologize, all sales are final.   

    How do I speak with an insurance agent about my insurance premiums and C.A.L.M.?

    In terms of getting additional training, where do you recommend we go?

    • Like anything else in life, Steve recommends you choose a business you feel comfortable with and that fits your needs. C.A.L.M. does offer multiple additional training programs, from medical emergencies to active shooter training, and more.   

    Does Steve or the C.A.L.M. team offer private consultations?

    Are there any videos we can share with our team about the program?

    How much does it cost to register for the program and take the course?

    • The program starts at $299 or $399 per year, which comes with 2 or 3 accounts (recommended for managing partners, general or assistant mangers, and security leadership), with the option of training additional staff at $99 per person. 

    "Our company has 42 managers and security...and I want each of them to go through the e-program. How much will that be?"  

    Can we pay with a company check if we want? 

    • Yes. 

    When does each student receive their certificate of recognition?

    • Each certificate is available to download immediately upon completion of the course.

    How long does it take to complete the e-course?

    • This is a self-study e-program, so you can move through it at their your pace.  We have seen as high as twenty plus hours, and we've seen as fast as six hours and change.  The average time is around ten to eleven hours.  

    If you have a general inquiry or would like to offer an FAQ suggestion please email: info@calmbarsafety.com

    Please direct all legal questions to: legal@calmbarsafety.com


    How can C.A.L.M. Bar Safety lower your insurance premiums?