SALES and SAFETY...they can run in parallel paths! 

  • Who's in control of your insurance rates...you, your agent, or your insurance company?  What program are you using to ensure your agent has provided you the best possible opportunity? If you were able to save insurance money while increasing safety and sales, how would the improve business?   If you saved $50,000 over the next ten years, what would you do with that money?   What about $100,000?  What are you doing right now to enhance your marketability for insurance providers?

  • When is the last time you've had a proactive and positive conversation with your local police department?  Do you even know who your local police captain is?  Or who your alderman is?  What program do you have in place to grow your relationship with your local alderman and mayor's office?  Or grow your relationship with your police department?  Or grow your relationship with your fire department?  Or grow your relationship with your excise officials?  Or improve public relations?

  • How many of your managers met your sales expectations last year?  What are your plans to help new and seasoned staff improve sales?  What are you teaching your staff so that they can grow your sales for your venue?  If your staff were able to keep the customer at your venue for one more purchase..what would that do for your bottom line at the end of the month?  The year?  What type of philosophy do you lean on to ensure sales growth?  What are you doing to build your staff's sales and safety confidence over the year?  What's your long term sales development plan for new and seasoned staff?  What are you doing to increase and teach customer retention?  How would going from a $13 average check to say a $40 average check change your business?  If your bartenders had more people come see them during their shift, how would that affect your bottom line?  How would you feel if your bar staff's sales went up?  Wait staff?  How would your BAR and WAIT STAFF feel if you taught them how to increase their tips?  If your staff had an additional five people visit them during their shift, how would that help your bottom line?

  • How would you feel if a friend or family member was killed at a bar, restaurant, or nightclub, due to a lazy management team?   What if that lazy management team was yours?  



Just who the hell is Steve Guidry and what does he know about the bar business?

What does C.A.L.M. stand for?

  • C.A.L.M.is a hospitality safety and security standard of excellence...it's also a mnemonic device created as a                  conflict response tool.  You will learn what it stands for if you take the course!

What do the C.A.L.M. shields stand for?

  • The shields represent different levels of achievement that each venue will earn...not given.                   

Which insurance companies are supporting C.A.L.M. Bar Safety, i.e. The C.A.L.M. Standard?

  • The first company that has publicly supported C.A.L.M. is Illinois Casualty Companycontact: rreichold@lakenan.com.

    Who are Restovich & Associates?

    • Restovich & Associates are a team of experienced attorneys located in St. Louis, Missouri.  They offer support for the         legal policies that surround The C.A.L.M. Standard and will be providing assistance to those clients who follow The C.A.L.M. Standard.  To learn more about Restovich & Associates please visit  www.restovichlawstl.com

    How much do I save in insurance by taking the course?

    • To uncover your potential insurance savings on your individual business premiums, you should speak directly with Illinois Casualty Company or your current provider.  Each venue in each city will be different as every venue around the world presents unique challenges. Therefore, your potential insurance savings will depend on a large number of management commitment factors as well as each venue's individual challenges.  For example, in an early analysis, the C.A.L.M. team looked at a high risk, high volume bar-nightclub in Chicago.  It was determined that if they would follow The C.A.L.M. Standard, we saw the opportunity to possibly take rates down over five figures per year.  On the other end of the spectrum, we examined a low risk sports bar in an affluent suburb with "good rates" and we estimated about a $2500 in savings per year.  Again, these are just two conversations and two examples, but it gives you an idea of value.  Each operator can and will determine their own financial fate based on numerous moving parts, most importantly the individual effort! 

    How do I sign up for the course?

    • You can sign up for the course at  www.calm.digitalchalk.com.  You pay online through a platform called  Digital Chalk  (not through Nightlife Safety & Security Consulting LLC. as we never handle the credit card transactions through the website, nor will we see your credit card information).  Again, it's inspired and based on my seventeen years of personal tragedies, nightlife nightmares, and other hospitality related emergencies, delivered online, 24/7, on demand, available to revisit sections in the course after registering, until the course is completed, so that your management team can read and re-read, learn it, teach it, and begin to practice it, all at... www.calm.digitalchalk.com. 

    Can I refund my money after I take the course?

    • That would be sort of like eating your steak, finishing your beer, and saying, "I'm not sure I wanted that?"  Since this is a special program filled with proprietary information, we do apologize, all sales are finalTHIS COURSE IS FOR SERIOUS OPERATORS AND OR THOSE WITH THE INTENTIONS OF BUILDING LONG TERM BUSINESS.

    How do I speak with an insurance agent about my insurance premiums and C.A.L.M.?

    What's the fastest land animal?

    • That would be "the cheetah, upwards of 61mph. If birds were included, a list of the fastest animals would be mostly those - the Peregrine falcon is universally accepted as the fastest animal in the world. It reaches its top speed when in a hunting dive, the stoop, in which it soars to a great height, then dives steeply at high speeds (200+ mph, 322 km/hr)." http://www.thetravelalmanac.com/lists/animals-speed.htm

    The FBI had input, really?

    • Key personnel in Washington D.C. who work for the FBI were interviewed and have offered suggestions on a very serious and specific topic that The C.A.L.M. Standard covers.  To uncover those specifics and the rest of this topic, you must complete the course.   

    In terms of getting additional training to adhere to The C.A.L.M. Standard, where do you recommend we go?

    • Like anything else in life, Steve recommends you choose a business you feel comfortable with and that fits your needs. Please direct any questions to steve@calmbarsafety.com and Steve may be able to help you.  

    Does Steve or the C.A.L.M. team offer private consultations?

    • Yes, but usually ONLY after clients have taken the e-course.  

    How fast can I get my next shield, such as the Blue or Black one?

    How much does it cost to register for the program and take the course?

    • The program is $299 or $399 per year, which comes with two or three accounts (recommended for managing partners, general or assistant mangers, and security leadership), with the option of training additional staff at $99 per person. 

    "Our company has 42 managers and security...and I want each of them to go through this. How much will that be?"  

    • The course is $99 for additional personnel---let's discuss a rate.  To discuss, email: steve@calmbarsafety.com

    Can we pay with a company check if we want? 

    • Yes.  Arrangements can be made to activate your course once a check has been received.  You will sign up the same way online, except we will give you a code to log in with. 

    When does each student receive their certificate of recognition?

    • Each certificate is available to download immediately upon completion of the course.

    How long does it take to complete the e-course?

    • Most people complete the course in five to six hours, some have taken more time.  You can move at your own pace, on your own time...it moves along like a good book people tell me. 

    If you have a general inquiry or would like to offer an FAQ suggestion please email: info@calmbarsafety.com

    Please direct all legal questions to: legal@calmbarsafety.com

    Bar, Restaurant, Nightclub, Golf Course, Entertainment Districts...it goes on:   

    How can C.A.L.M. Bar Safety benefit your organization?  

    Email: insurance@calmbarsafety.com